What is m-commerce? It's Advantages and Disadvantages

M-commerce (mobile commerce) is the buying and selling of goods and services through wireless handheld devices such as smartphones and tablets. M-commerce is a form of e-commerce that enables users to access online shopping platforms without the use of a desktop computer. Advantages of M-Commerce are- Increases the amount of customer retention by being easily accessible to them Wider variety of commodities and services More options for selecting the product Convenient for the consumer to compare the pricing, product reviews, and making purchases without the use of a computer. Multiple options for payments like the credit card and debit card payments, Better user experience Disadvantages of M-Commerce are- The technology required to set up M-commerce at the moment is very expensive. The initial cost to begin a business is very high. In developing countries, the network signal is not very good and the providers are not capable of providing good speed. Due to this, it is not suitable for data transfer. There is a risk of security- Although it is quite safe these days, there is always a chance of data leaking and intrusions. A poorly designed app can lead to lesser number of purchases because of customer dissatisfaction. Mobile payment is still not available across many locations in the world.