1) DECIDING YOUR NICHE
It's the most important step before you create your profile. You must have a clear idea of what kind of content you are going to post, who is your target audience and how will you add value to their lives through your account. Randomly posting anything and everything will confuse your audience and will leave a negative image.
2) OPTIMIZING YOUR PROFILE
3) CREATING YOUR PROFILE IMAGE
Your profile image could be your image or your company's logo. (preferably logo)
To create your logo you can use a free tool canva.com
4) FIND YOUR VISUAL AESTHETIC
On Instagram, it's all about the visuals. But what works for others might not work for you. You have to choose the color theme according to your niche. eg- if you are in the food industry then yellow, and red would go well but purple would not be the ideal choice. Make sure to have these colors in your profile image and your posts.
SUMMARY: Decide your perfect niche- optimize your profile showcasing the real you and being formal- create your logo using canva.com- find your visual aesthetic.
Follow the above basic steps to set up your business profile on Instagram. Make sure not to over-exaggerate and fake things. Be who you are and showcase your real face to the audience.
