Business-to-business (B2B)is a situation where one business makes a commercial transaction with another. This typically occurs when: A business is sourcing materials for their production process for output, i.e. providing raw material to the other company that will produce output.
the business-to-business model, businesses and organizations exchange goods and services. For example, one company may contract with another business to provide the raw materials needed to manufacture a product.A business is sourcing materials for their production process for output A business needs the services of another for operational reasons B2B commerce, it is often the case that the parties to the relationship have comparable negotiating power, and even when they do not, each party typically involves professional staff and legal counsel in the negotiation of terms, whereas B2C is shaped to a far greater degree by economic implications of information asymmetry.
