● What are Online NewsRooms?
An Online Newsrooms is typically a section of your website that allows your company or organization to communicate directly with both the media and your audience
Online newsrooms must provide downloadable content- like pictures, video and podcasts distribute important announcements, and function as a social networking hub for interested visitors to the newsrooms site.
● Why Online NewsRooms?
• News deadlines are now 24/7. Journalists are getting to the punch quicker.
• Website content MUST be accurate and timely. No excuses for old content.
• Website is first point of contact during breaking news. They won't call you!
• Crisis Communications plans must have Online element. Stuff happens.
• PR professional must have direct control of content. Direct means now.
● Benefits
• control your content.
• Generate more press coverage
• Increases your search engine visibility.
• Get your message directly to the media and to the public.
• Manage your online reputation.
• Add new media and social media to your mix.
• Measure and report the results.
