Smartphones are becoming more and more popular in India, with the number of smartphone users growing every year and mobile data usage increasing significantly as well. So what are the biggest smartphone companies in India? In this post, we’ll discuss the top smartphone companies in India based on market share and user preference to help you decide which smartphone company to choose next time you want to upgrade your phone.
1) Xiaomi
Xiaomi is a Chinese multinational electronics company founded in April 2010 and headquartered in Beijing. Xiaomi makes and invests in smartphones, mobile apps, laptops, home appliances, bags, shoes, consumer electronics, and many other products. As of 2022, Xiaomi is the number 1 brand in the Indian Smartphone Market with a 26.6% market share. The only challenger to their throne is Samsung. The rest of the competition comes from companies like Oppo, Vivo, and Realme which are all fighting for what's left of the pie. With its wide range of budget-friendly phones that boast excellent quality; it's no wonder that Xiaomi has taken over so much of India's phone market share.
2) Samsung
Samsung has been the top smartphone company in India by market share for a while now. In fact, they have almost double the market share of their nearest competitor, Xiaomi. This is due in part to their wide range of phones at different price points, as well as their extensive marketing efforts. Plus, Samsung has a strong distribution network which helps them reach more consumers. As of 2022, Samsung is in the 2nd position brand in the Indian Smartphone Market with a 16.7% market share. There are many reasons for this but the primary one seems to be that the Galaxy S22 series is a high-end phone with all of the latest bells and whistles. It's also relatively affordable when compared to other flagship models from companies like Apple and Google.
3) Vivo
Vivo is a Chinese technology company owned by BBK Electronics that designs and manufactures smartphones, smartphone accessories, software, and online services. The company was founded in 2009 and is headquartered in Dongguan, Guangdong. As of 2019, Vivo had a market share of 24.2 percent in India. In the first quarter of 2017, Vivo became the third largest seller in terms of shipments volume following Xiaomi and Samsung. As of 2022, Vivo is in the 3rd spot with a 15.73% market share in the Indian smartphone market.
4) Realme
The company was established on 24th March 2019 and is headquartered in Shenzhen, China.
Realme entered into the Indian market on 6th April 2019.
It first targeted the budget segment but now offers more expensive models as well.
In January 2019, it overtook Nokia as one of the top five phone brands in India by shipments.
In July 2019, It also became one of the top three smartphone companies by shipments in India for four consecutive months from April to July 2019 (together with Samsung and Xiaomi).
Realme is a smartphone company that has been gaining market share in India over the past few years. In 2020, they had the largest market share of any smartphone company in India. This is thanks to their affordable yet high-quality smartphones that have been popular with Indian consumers. Realme is a subsidiary of Oppo, another Chinese smartphone company. As per 2022, Realme is the 4th position brand in the Indian Smartphone Market with a 12.79% market share.
5) Oppo
Oppo is a smartphone company that was founded in 2004 in China. In 2016, they entered the Indian market and have since become one of the leading smartphone companies in the country. They are known for their innovative products and cutting-edge technology. As of 2019, Oppo has a market share of 21 percent in India. As of 2022, Oppo is the 5th position brand in the Indian Smartphone Market with an 11.42% market share. It has grown at a CAGR of 8.37%.
This growth is driven by the popularity of its smartphones models F3, A3s and R15 Pro among others as well as its heavy investments in digital marketing campaigns.
Oppo’s marketing strategy focuses on celebrity endorsements like Kylie Jenner, Shah Rukh Khan etc., it engages with customers through social media channels like Facebook and Twitter as well as conducting contests to engage users on Instagram etc.
Some other aspects which help promote the product include discounts on popular e-commerce websites such as Amazon and Flipkart during festive seasons such as Diwali and Ganesh Chaturthi etc.
6) Apple
Apple is no stranger to success. The company has been a market leader in the smartphone industry for years, and its iPhones are some of the most popular devices on the market. In India, Apple holds a strong market share, thanks to its high-quality products and loyal customer base. While other companies may have more affordable options, Apple's premium phones continue to be a hit with Indian consumers. And in 2018, Apple sold nearly 6 million units - that's over 4% of all smartphones sold! That’s quite an accomplishment considering the country’s relatively small population (1.3 billion). And though it might not seem like much, that market share is pretty significant - even when compared to other countries such as China or Japan!. As of 2022, Apple market share in India is close to 3.86%.
7) Oneplus
OnePlus is a Chinese smartphone manufacturer founded in December 2013. The company's first product was the OnePlus One, an Android smartphone released in April 2014. As of July 2018, OnePlus has a market share of 10 percent in India. The company sells its smartphones through online channels and has over 500 service centers across the country. The company also collaborates with Amazon to offer some of its models on their site. In August 2018, they announced plans to open up to 100 more brick-and-mortar stores in 2019, starting with Bangalore. As of 2022, Oneplus market share in India is close to 3.72%.
8) Motorola
In India, Motorola holds the title for the top smartphone company by market share. As of early 2019, they owned nearly a quarter of the smartphone market in the country.
How did they achieve this level of success? For starters, they have a wide range of affordable devices that cater to all types of users. Plus, their devices are known for being reliable and high-quality. Lastly, their customer service is excellent, which has helped them build a loyal customer base.
It's no surprise that Motorola is doing so well in India's competitive smartphone market. With a strong product lineup and great customer service, they are poised to continue their reign as the top smartphone company in India for years to come.
9) Huawei
In recent years, Huawei has emerged as one of the top smartphone companies in the world. And in India, they have the largest market share of any smartphone company.
How did Huawei achieve this level of success? By offering high-quality smartphones at an affordable price. Plus, they have a wide range of products to choose from, so there's something for everyone.
What does this mean for other smartphone companies? They'll need to step up their game if they want to compete with Huawei in India.
10) Tecno
Tecno is a Chinese multinational company that designs, develops, and manufactures smartphones, tablets, laptops, home appliances, and other consumer electronics. The company has a strong presence in Africa and the Indian subcontinent. Tecno is the top smartphone company in India by market share. The company has a wide range of products that cater to different segments of the market. Tecno's products are known for their quality and affordability. The company has a strong distribution network and after-sales service infrastructure. Tecno is committed to providing an excellent user experience to its customers.
