INTRODUCTION OF WORKFRONT SOFTWARE AND IT'S PURPOSE
ADOBE WORKFRONT is a Lehi,utah-based software company that develops web based work management and project management software that features enterprises work management,issue tracking, documents management,time tracking and portfolio management.The company was founded in 2001 by scott johnson. Workfront has 1000 employee and approx 4000 customers with offices in the United States and EMEA.
Workfront provide a system of records for coordinating work across your organization, giving executive real time insight into programs, projects, people, resources and work.
Workfront for sales CRM app that helps team to prioritise route,manage and report on their work. It was created for all types of industries and businesses of any size.It is designed to scale with company growth .
The Workfront enterprises work cloud is a project management tool used to increase productivity and visibility. The platform is used by global enterprises such as Disney, Tommy Hilfiger,ATB financial,and Trek Bicycle.In 2016, Workfront added an extension that allows for integration with the Adobe Creative Cloud.
In 2015, Workfront launched an a non intrusive digital asset management (DAM) space allowing marketing teams to manage collaboration,brand management and asset control with efficiency. The digital asset management solutions was added to the enterprise workflow platform to help marketers store,use and reuse digital asset for an efficient workflow and integration between DAM and the work management ecosystem.
At the same year,the company was renamed from AtTask to Workfront and opened a new headquarters in ultah. Workfront customer include companies such as Cars.com ,Cisco systems,Comcast, Food and Drug administration and National Geographic.The company's software has been implemented by Emerson and the state of Arkansas court system to standardize project management process including collaboration and documents control.
On November 9,2020 ,Adobe Inc announced it will acquire Workfront for $1.5 billion USD.The acquisition closed on December 2020.
PRICING AND PLAN'S
"Pricing starts at about $30 per user per month" as the prices are depends on the type of permission level granted to different people in the account. Workfront is available in four package tiers, depending on how sophisticated a client work management needs are.
PURPOSE OF THE COMPANY
WORKFRONT Provides a system of records for coordinating work across your organization, giving executive,real time insight into programs, Projects, people, resources and work.
MISSION STATEMENT OF THE COMPANY
Workfront provide SaaS technology and expertise to help the modern knowledge worker know their work matters and empower modern executive to connect their people to their greatest opportunities . This does more than just drive productivity.
Workfront enables work management by connecting strategy to delivery and managing the entire lifecycle of work to optimize digital work and enable measurable outcomes. Security & Compliance.
Workfront's online proofing tools allow you to easily collaborate on work and efficiently review and approve creative work, so you spend less time tracking down approvals and more time doing the work you love. Take a product tour. Explore Workfront.
The Adobe Workfront marketing system of record:
Eliminates silos, connecting people, processes, data, and technology so teams can collaborate with context and tie all work to company strategy.
Automates processes and compliance, reducing errors and inefficiencies, and increasing quality, velocity, and volume, while keeping teams focused and productive on the most important work.
Aligns resources with capacity and demand, providing managers with the ability to pivot people and budgets to match customer expectations.
Collects data and surfaces insights, giving leaders a source of truth and telemetry to steer, predict, and report on the business of marketing with confidence and predictability.
According to Scott Horst, VP of brand, creative & digital at Lumen, “With Adobe Workfront serving as our marketing system of record, we’ve achieved what we set out to do: build a marketing engine capable of creating engagement and demand at scale, and we recently utilized that system to launch a complete rebranding of our company. We’ve both automated for efficiency and made time for innovation because everything we need is readily available in a single, connected source of truth. Plus, we’ve achieved a new level of operational veracity within the business as we can now predict, share, and deliver on dates across multiple projects as we track how all campaign deliverables converge to meet our commitments. Our Adobe Workfront marketing system of record allows us to create, run, and manage work critical to the business with quality and scale.
Adobe Workfront has native integrations into Adobe Creative Cloud and Adobe Experience Manager. In addition, Adobe Workfront Fusion provides a visual, codeless solution that enables integration and automation across the Adobe ecosystem, as well as other business applications.
Adobe’s strategic partners are also adopting this approach. Accenture, Deloitte Digital, Dentsu, IBM iX, and WPP/Wunderman are leveraging Adobe in their own offerings to build and deploy marketing systems of record as part of their clients’ transformation initiatives.
