What is Snapchat?
Snapchat is a visual social media platform where users can share fleeting pictures and videos.Snapchat is brimming with features that will help you drive audience engagement and build brand awareness. But first, let’s take a look at some key Snapchat terminology.Available to all users since day one, a Snap is a picture or video that you send through the app to one or more of your friends.
How does Snapchat Work?
All you need to sign up is your name, an email address and your birth date. On Snapchat, users go by a handle, and Snapchatters gravitate toward silly names. To add friends, you can upload your contacts or search for people you know. You can also automatically add someone by taking a picture of their "Snapcode," a special QR code unique to each user. After that, things get a little confusing. On Snapchat, photos—not text—usually start the communication. To begin a conversation, you tap the big camera circle and take a snap. There are all sorts of photo-editing tools (you have to experiment to figure out what they do) as well as filters to adorn your images. Once you customize your snap, you can send it to anyone in your friends list or add it to your story, which is a record of the day that your friends can view for 24 hours. Snapchat also offers group texting and group stories that everyone in the group can contribute to.
Custom Stories
Custom Stories allows you to create Stories together with other people from your friends’ list.
SnapStreak
A Snapstreak tracks how many consecutive days you and a friend share Snaps. You’ll see a flame emoji next to your friend’s name, with a number indicating how many days you’ve kept the Streak going.
Filter
A Snapchat filter is a fun way to jazz up your Snaps by adding an overlay or other special effects. Filters can change based on special events or holidays, location, or time of day.
